New Marketing Approach Srategy

New Year’s Marketing Resolutions

admin — Tue, 21 Feb 2012 09:36:22 +0000

The start of another year is traditionally a time for New Year’s Resolutions. Add some marketing resolutions to make this your best year ever.I. hope you’re as excited for the upcoming year as I am.Time again for those New Year’s Resolutions.Are you making them again this year?Or, are you like some I’ve talked to who say you’re going to skip making them so you don’t have to break them again.

So what’s it going to be this year – loose weight, get in shape, improve some of your relationships, take some more time off and actually take a vacation this year?

Don’t worry, I’m not going to lecture you about making your resolutions more realistic this year so you can actually stick to them. You already know that you need to create a plan to achieve them and then put it into action.

How about a Marketing Resolution?

I simply invite you to resolve to get into marketing shape this year. Become a stronger marketer for the sake of your business. And, you don’t have to count “carbs” or “grams of fat” to stick to this resolution. However, you will need a plan and commitment to put it into action.

”You don’t have to be some kind of marketing wizard or guru to get great marketing results. You do, however, need to be willing to put in regular and consistent effort.”

I say this to people all of the time because it’s true. You could even say that I’m living proof of this statement. I don’t have a degree in Marketing. But, I do have a system that I put regular and consistent time and effort in to maintaining and improving.

Caution: A Marketing Resolution Will Require Work

My family and I were watching television the other night when one of those commercials came on. You know what I’m talking about? It was one where a couple claims that each lost 30 to 40 pounds by taking this “magic” pill. They showed the before and after pictures where the couple was obviously flabby and out of shape in the before pictures. In the after pictures, the couple was not only much slimmer; they looked like they had been carved out of marble.

In a question of obvious surprise and disbelief, my son asked, “How did they get so ‘buff and cut’ just from taking a pill?” I told him to look for the fine print and sure enough the commercial proceeded to tell him that results were achieved through a combination of regular diet, exercise and taking the “magic pill” product. To which my son replied, “Couldn’t they have gotten those results just from the diet and exercise?”

But this article isn’t about the ridiculousness of the “magic pill” commercial. No, this article is for those of us who want to make some positive changes in our business. We’re doing some planning for how to make our next year our best year yet. We’re waiting for that gentle nudge to start getting into marketing shape. Well come on then. Let’s get started!

I’d invite you to create two or three goals that will make a difference to your business. And then, put them on a calendar on your wall. If you don’t complete them are you any worse off? But, if picking them and putting them on a calendar is enough to help you get some results then you’ve discovered a simple system to achieve positive change.

Here are a few suggestions for marketing resolutions that you can stick to and would help make a difference in the next year.

1. Commit to learn something about marketing every month. There are several ways you could put this on the calendar and actually hold to this resolution. Every month you could commit to read a book, attend a seminar, attend a workshop, enroll in a tele-class, or buy and listen to audio on some specific marketing topic.

You don’t necessarily have to try to learn everything about marketing all at once. But, you do owe it to yourself to continuously learn. Pick a different marketing topic for each month and then determine your preferred learning method.

2. Commit to write something about your area of expertise every month. Writing is probably the single most important marketing skill you can master. The good news here is that you get to write about what you already know. Then finding ways for you to share what you write will actually serve as a client attracting marketing tool for you.

Think of how much you’d be getting the word out about what you’re great at if you wrote and distributed something every month. Write a tip sheet to give to clients and referral sources. Start a newsletter or ezine to start sending to everyone in your network of contacts. Submit articles to the publications that your target market turns to for information.

3. Commit to testing your attention getting message every month. The first thing you say when someone asks, “What do you do,” should create some interest and get your listeners to ask for more information.

Put some networking events on your calendar for each month of the year. Stop worrying about trying to get a new client. Just go and test your attention getting message to see who asks you to tell them a bit more. Here’s a great follow-up when someone does ask for more information – offer to send them something that you’ve recently written on the topic (see #2 above).

Just like all those exercise resolutions you made in the past, even scheduling just a few hours a week or a month will begin to make a difference.

A Few More Tips To Make Your New Year’s Marketing Resolutions Stick

Once you make your resolutions (hopefully getting into marketing shape is one of them), write them down in big letters and put them up where you’ll see them every day. Tell at least three people who will help you stick with it.

Sometimes you just have to hear something over and over again until in it really sinks in. “You don’t have to be a marketing guru to get great marketing results, but you do need to be willing to put in regular and consistent effort.”

Just like an exercise program, if you write it out then you’ll be more likely to stick with it. Get a simple marketing calendar and commit to specific marketing activities every month.

Want a few exercises to get you started? Read the E-Myth Revisited. Write a one page tip sheet on the top three things your clients could do to improve their current situation immediately. Practice a new introduction that gets people to say, “Wow, I’d like to hear more.”

Don’t go it alone. If you’re serious about getting into marketing shape this year, consider the benefits of a marketing coach or joining some kind of accountability or mastermind group.

Newsletters Veiled Value

admin — Tue, 21 Feb 2012 09:35:33 +0000

All they wanted is to read news, that?s where newsletters come in. They have to see you, whether they like it or not. Thus, having a newsletter will help you bring back soaring sales you once had.It’s been a long time now and still, you worry about losing sales so you’re beefing up as hard as you can to drag it upwards like the good ole times. You have put ads everywhere ? the Net, television, radio, practically everywhere! But mind you, the remedy might be as simple as having newsletters..

You don’t believe it, do you? For you, newsletters are not that important. They are just pieces of paper,nothing more! If that’s your line of thinking you will be probably losing more. Ergo, you will be wasting your money to your detriment.

You may not know the fact that people are more likely to read news than ads. In fact, they do not care so much about the ads. Further, they do not care about the product you are selling or the services you want to be subscribed at. They do not have time to know whether your business can help them a lot. All they wanted is to read news, that?s where newsletters come in. They have to see you, whether they like it or not. Thus, having a newsletter will help you bring back soaring sales you once had.

So, how do you do it? First, discern your target market’s favorite topics. That?s where you can tickle their fancies. Publish something that they are interested in then in a create manner, correlate it to your products or services. You can do it by uttering little marketing pitches that way, they will not get suffocated with puffing. To keep them reading further, make a formula of readership. The newsletter must be 90-95% content and the rest will be for the ads.

Now, you have your powered newsletter! Nonetheless, where are you supposed to print it? That can be your next worry, right? To tell you, with the right printing company, printing newsletters can be as easy as chewing bubblegum. Ask your neighborhood about who’s their trusted printer. Be sure they are really reliable and trustworthy. You can have your newsletter be printed in digital, offset printing, etc. depending on the budget you have and the quality of prints you want to achieve.

After submitting the contents and specifications of your newsletters, all you have to d is wait. That’s all! Then, be ready for a moving change?It can change your business lifeline!

Newsletter pain or pleasure?

admin — Tue, 21 Feb 2012 09:34:58 +0000

A newsletter can help you keep connected with hundreds of clients and contribute to loyalty, referrals, and depth of relationship. Many newsletters are recycled or deleted before they’re read. What makes the difference?.Some businesses have an attitude of burdensome obligation about their newsletter. That leads to corner-cutting and a poorly performing newsletter that discredits the business and it’s clients.

For other businesses, producing a newsletter is a smooth, rewarding process, yielding a valuable tool that contributes to rising client loyalty, business, and profits.

Is a newsletter a waste of time or a goldmine? That largely depends on your attitude. A newsletter’s potential as an investment in a loyal, growing clientele is greater than many imagine. Like other ventures in marketing and customer relationship management, newsletter success begins with positive attitude.

Your attitude in the beginning is essential in shaping the newsletter that ends in your clients’ hands. This article points the way to newsletter success for those who recognize the potential for success and start with a positive attitude.

SUCCESS FOR READERS: You must communicate effectively with your clients and demonstrate your relevance to them.

A good newsletter focuses on client interests. Recognizing themselves in it, they feel involved. With intrinsic loyalty, they look forward to each issue, and pass it on with referrals. If they like your newsletter, then it should aid growth and profit.

Your newsletter is a reflection of your target-market profile and a barometer of your dedication to your brand.

OF BRAND ALIGNMENT: Your brand is how your market perceives your business. So, your newsletter should honestly convey the client experience.

A newsletter put together from content gleaned elsewhere cannot be truly yours. Nor is a generic, third-party newsletter with your logo pasted in. If authenticity is important, then either could compromise your brand.

As you compete with others who want your niche, the right style for your newsletter depends on the status you need to maintain among loyal, profitable clients. If, for example, your business thrives on a low-key, earthy reputation, then your newsletter should reflect that. Big-city style might confuse people. Be genuine.

Your success should be your own – expressing your attitude, propagating your brand, following your formula. Indeed, your brand should permeate your newsletter formula.

DEVELOP AND TEST A FORMULA: Just as you can make endless batches of satisfying cookies by following the right recipe, so you can make a great newsletter by following a good formula. Your newsletter formula consists of:

• style (look and feel)

• content (articles and graphics)

• medium (paper or computer screen)

• frequency (issues per year).

Your brand is the cookie sheet. Your market is the oven.

A good newsletter formula trumps what style appeals to you or fits your budget. Indeed, you should look beyond the style that appeals to you, and beyond your current budget. From a good formula, appeal and affordability result.

START WITH A PROFILE: What clients do you want more of? What interests do they share? In developing your formula, look to your target-market profile to guide your decisions. Develop your target-market profile: age, gender, neighbourhood, occupation, household income, and other characteristics that typify good clients for you. Then, address their interests.

ON PAPER OR ON SCREEN? : Since this profile shapes your formula, be careful what you assume. If, for example, you target people who are very technology-oriented, you might assume that they want an e-newsletter. Yet, they might find a printed newsletter refreshing.

My research has found that a newsletter distributed by e-mail is:

• less likely to be read entirely

• more likely to be plagiarized

• less likely to be read more than once.

• more likely to be deleted without being read at all.

Moreover, people like to hold a newsletter in their hands and take it on public transit, to a waiting room, or a coffee table (where others might notice it incidentally). Each decision about your formula should be rooted in your brand and guided by your target-market profile.

WHY BOTHER: There are other ways to attract and retain clients. You can advertise, offer discounts, run incentive programs, and train staff in client relations. Your newsletter need not replace these. Rather, a great newsletter integrates marketing and client-relations economically. It should harmonize them.

GOOD FORMULA + GOOD ATTITUDE: No aspect of customer relationship management or marketing should be a burden or obligation. Bear in mind the low cost of intrinsically loyal clients and the high potential of a brand-aligned newsletter. With a winning attitude and a winning formula, you could replace newsletter pain with the pleasure of success.

New Marketing Approach for Industrial Flooring Products

admin — Tue, 21 Feb 2012 09:34:20 +0000

A kit-based approach to selling epoxy floor coatings is now being used to target both industrial and home users. These all-in-one kits have been developed with the recognition that people want to buy solutions not products. This outcome-based concept ensures that all of the goals for the floor are met and that all of the required tools are available during the installation. To compensate for lack of training and for the inevitable unexpected questions and problems, a complimentary 24/7 help li

The process of obtaining a custom-built kit starts with filling out a web-based, free cost analysis form. The floor’s condition, the owner’s preferences, and the desired outcome are factored in by an automated computer system. From that point, field technicians prepare a recommended kit of materials and step-by-step instructions tailored to take the project from beginning to end.

This “kit” approach stands in contrast to the alternative of shopping at local retail stores for supplies which, if they can be found, often don’t match the needs of the project. When a handle for a roller frame is needed, should it be 4 ft., 5 ft., or 6 ft. in length? Should it have a metal or wood thread? Should it have a 1-inch diameter or 1-¼ inch diameter? If a 60-grit sanding screen for a 17-inch rotary scrubber is required, where can it be purchased? The custom kit concept allows the decades of professional experience of the supplier to be applied to the project so that every tool is precisely matched to getting each specific task completed efficiently and painlessly. Experts replace the untrained and inexperienced store clerks.

By marketing “kits,” floor coating suppliers are helping fuel the trend of moving away from bare concrete and wood surfaces toward lower cost, lower maintenance, and healthier floor finishes. Biohazards, mildew, dust mites, spoors, and other contaminants are a serious concern to industry and homeowners alike. In this new millennium, warehouses, food processors, manufacturing facilities, even garages, and basements are being sealed with hard surfaces using industry-proven materials and techniques adopted in the past decade.

Chemically resistant, these seamless floors are made of epoxy and urethane, finishes that flow on and then, by changing their chemistry, become resistant to dirt and stains. Flow-coated surfaces are impervious to water and are often used inside liquid storage tanks, swimming pools, and feed troughs. Unlike tile, these surfaces have no grout to clean and are not glued down with latex- or petroleum-based adhesives. Flow-coated surfaces are great adhesives in themselves. With good preparation, flow-coated surfaces are applied permanently, refinished easily, and require little or no maintenance.

For photo examples and more detail, visit www.concrete-floor-coatings.com
For more information, contact Harvey Chichester at harvey@concrete-floor-coatings.com
Phone: 800-466-8910 or 952-888-1488 (24/7)

###

Networking – Excuses, Obstacles, Rewards

admin — Tue, 21 Feb 2012 09:33:44 +0000

If you are in business, your mission includes reaching out to prospects that have a need you can fill. If you want to keep the doors to your business open, you can’t hide under a rock or in a cave and expect prospects to beat a path to your secret lair. You have to reach out in effective ways to let people know who you are and how you can solve their critical problems.

One of the easiest and most immediate ways to market your business is through personal networking. You c…

One of the easiest and most immediate ways to market your business is through personal networking. You can hire a business development person to do this for you. But if it’s your business (no matter if you have 0 employees or 110 employees) you still need to get out there and take a pulse on the market, make connections and create the opportunities.

Not everyone is a strong advocate of networking. It takes some effort, commitment and time. I talk to a lot of people who have a myriad of excuses why they can’t do networking. I agree there are plenty of excuses and obstacles to keep all of us away from live networking completely. See if you recognize even a few of these:

It takes time away from work

It takes time away from my family

It costs too much

It’s too far way – inconvenient, wrong direction, I don’t know how to get there

I get stuck in rush hour traffic to get there

There’s no parking/Parking costs too much to attend

I don’t like the food/There’s no food

I don’t drink/ I don’t golf/There’s no beer/wine

I don’t know anyone going

I’m not a member

I don’t know what to say

I went once, it didn’t work for me

I admit that on occasion a few of these slip in to my self-talk too.

On the flip side, there are terrific rewards for investing the time and effort in networking. See if any of these benefits sound appealing:

It’s fun and friendly– people are there to meet new people, to explore connections and set up follow-up meetings.

You meet many people fast – so often isn’t it timing that makes things come together?

You meet people who in some way are pre-qualified for your product or service by being members of the group or attending that particular meeting.

People who attend networking events have an agenda and they will tell you why they are there – the openness and directness is so productive.

Something leads to something – whether you are looking for clients, vendors, professional services, a new job, or contacts at a particular company; if you put it out there, you are bound to get a few hits (6 Degrees of Separation Theory). If you keep your product/service a secret, no one can know how great you/your company are.

Practice/refine your elevator speech – here’s an event where you’ll get to practice in front of a group at least once, and 1-on-1 at least another few times around the room. You get to do it in the time it would take to introduce yourself to one new prospect from a cold call.

Professional friendships – attending networking events regularly, you will build up rapport with people as they get to know, respect and trust you.

Get your nose out of your day-to- day business and get a pulse on the marketplace – clients won’t come to you unless they know you can take away their pain. Networking gives you a chance to assess the market and know where the trends are headed.

The most important time to network is when you don’t need clients or a job. It takes a good six months of networking actively and consistently to see an impact, which is where the consistency comes in.

Now here’s the newest form of networking that is taking off around the globe – online networking. If you have not plugged in to any of the online groups you are missing out. Many have a free option. Here are a few strong ones I belong to:

www.linkedin. com

www.ecademy .com

www.meetup. com

If you’d like to join my network on any of them, send me an email and I’ll send you the invitation link. The key to effectiveness online is to stay in touch – at least touch base every 6-8 weeks.

These online networking groups are more responsive in many ways than a lot of the forums and email lists. On many of them, if you respond or engage with people, you increase your self worth in the eyes of the group.

There is a difference. Online, you are casting a broad net, less selectively. In live networking, you can be very selective in choosing which group you attend and who you speak to in that group.

Here are two books on networking with an emphasis on online networking:

Endless Referrals – by Bob Burg

Dig Your Well Before You’re Thirsty – by Harvey McKay

Networking can become addictive, once you get over the excuses. Remember, it’s only one step in the process. You still need to bring people through your marketing funnel.

New marketing plan raises restaurant’s profitability

admin — Tue, 21 Feb 2012 09:33:02 +0000

How do you take an already successful and
profitable restaurant and propel it to a higher
level?The Frog and The Peach was established over twenty years ago and is known for its high-quality American cuisine and comfortable atmosphere. “Early on I saw a need to build a database of my frequent customers. Says Elizabeth Alger, owner of The Frog and The Peach restaurant in New Brunswick, New Jersey.

We utilized a custom-made database to gather information and to process our birthday and anniversary mailings. The problem was that we were gathering all sorts of information, contact information including email address as well
as dining habits of our guests, but never had a way to truly manage or use the information. By switching to the marketing software and by working closely with
my own personal marketing coach, we are now building a database that is easy to use and is a useful tool for implementing and tracking marketing campaigns,”
adds Alger. “My marketing coach has been a real saint-he is patient and knowledgeable. I know my particular market and I have a sense of which of the many marketing strategies is appropriate for my restaurant. My coach respects my perspective;he listens to what I have to say and then takes my ideas and goes from there. We’ve become a team. I don’t feel as though he is ubberstamping a packaged approach on my restaurant. It is customized.

Alger and her marketing coach, visit at least once a week (more often when needed) to discuss her marketing plans. In the last four months Alger has implemented a new birthday and anniversary marketing program. “It is considerably more efficient than my old program and it brings the Guests in much faster.” Alger is tracking her ROI (return on investment) for every marketing campaign she develops. I know with the additional areas that The RestaurantMarketingGroup has suggested that the ROI is going to be even better next month. RMG is focused on helping me assess the success of my marketing efforts. If the percentages appear to be lower than what they think I could do, my coach takes the time to suggest ways to bring them up. She continues, “Knowing exactly what each campaign has cost and how much return we get is really important. I like having that data at my fingertips. We have evaluated all of the marketing programs that I used previously and RMG helped me change many things that have made my marketing more effective.”

With a myriad of responsibilities that come with running a busy restaurant, Alger has hired a part-time assistant to help with the data entry needed to build her database and assist with other marketing duties. “I never had the ability
to use the power of e-mail. The ability to send out emails is built into the software. We now send out messages to our guests via e-mail, which sometimes includes special offers and other times shares information such as announcing a special holiday menu. We are able to email particular information to those guests who are interested in a particular service or function niche such as monthly wine dinners or corporate dining. The feedback from our customers has been for the most part very positive,” says Alger. RMG has suggested ways that I could assure that my already Four Star Service was delivered more reliably to each and every guest during each and every visit assuring an outstanding dining experience.

My Coach has coached me on building customer loyalty and increasing the frequency of guest visits.” She continues, “We are currently doing a campaign to develop relationships with the businesses that are within walking distance to the restaurant. One of our employees is visiting those businesses, telling them about our Holiday Gift Certificate program that can benefit their employees and their preferred customers. RMG has developed programs that are directed to dramatically increase the Gift Certificate Sales. In addition, we’ve been networking with our vendors, something I would have never thought of. I sent each one of our vendors a letter offering our Holiday Gift Certificates to their employees and their preferred customers. It’s a brand new marketing campaign and it’s a little too early to assess its success, but it seems to be going very well. I have made a commitment to grow my business to a higher level. I am clear that RMG will provide access to attaining this goal,” says Alger. The RestaurantMarketingGroup has helped me better define my Target Markets and has the flexibility to have special events for different groups of customers.

New Business Names: Naming With A Story New Business Names: Naming With A Story

admin — Tue, 21 Feb 2012 09:32:22 +0000

Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message.Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of fonts, shapes and colors. (See the logo at www.isisgroupinternational.com.)

The tag line clarifies what the firm does: Training and Cons…

Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message.

Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of fonts, shapes and colors. (See the logo at www.isisgroupinternational.com.)

The tag line clarifies what the firm does: Training and Consulting for a World of Difference. The firm’s three experienced consultants conduct cross-cultural training, coach international executives, help smooth the process of cross-border mergers, and more.

With the story behind the name, an even deeper level of meaning unfolds. I wrote it this way for the opening section of the firm’s brochure:

“Isis: Insightful Guidance for Global Success

“In ancient Egypt, the goddess Isis possessed a well-earned reputation for exceptional tenacity, intelligence, healing, resourcefulness and creativity. Isis Group International follows in her footsteps with customized consulting, training and coaching for today’s smaller than ever, diverse world.”

In explaining what the name means, the firm reveals some of its values and implies that it has certain qualities that matter to clients. Ideally, testimonials, other marketing copy and the firm’s work itself all complement this story. The whole package then becomes unusually appealing and memorable.

For this naming strategy to work, you need a name that at least hints at the story and a story that contains something not generally known that fits how you wish the company to be perceived. Most adults who don’t recall that Isis was an Egyptian goddess or her specialty as a goddess would still vaguely sense the international flavor in the name. With more familiar mythological figures like Hercules or Midas, however, the story would run the risk of belaboring the obvious.

Enlist the aid of a top-notch graphic designer and marketing writer to enhance the association with the story, and include a brief version of the story when you introduce the company.

New Website Marketing Made Easy

admin — Tue, 21 Feb 2012 09:31:37 +0000

Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presence—or does it? Follow these easy steps and carve your slice of the cyber pie.

Step One: Preparation

Before going out to proclaim the glory that is your website, first make sure it’s in tiptop shape. Was your website carefully and professionally constructed? That includes content copy. It’s vital that your copy (the text on your website) be written well, including a logical flow, clarity, good sentence structure, wise word choices and proper grammar/punctuation. Studies reveal the average Internet visitor is getting more sophisticated and expects features, such as proper language use (whether English or another language). Fail in this area and you’ll lose business. It’s that plain and simple.

Now that your copy is humming, how is your search engine optimization? Did you at least look into some basics? Search Engine Optimization is the act of making your website search engine friendly and more likely to appear under the keyword phrases appealing to your targeted audience. While it can be a complex process, the basics should include having your pages search engine friendly, containing some keywords to attract your target audience. Once these two components are satisfactory, you’re ready for the next step.

Step Two: Links

Your website needs links. Today, even a simple link exchange can be complicated. Many website owners don’t want to reciprocate links with a new website. So how can you advance if you can’t get links? Thankfully, there are alternative solutions. When you’re first starting out, don’t spend too much time trying to find websites willing to link with you. Instead, work on establishing yourself first.

Today’s Internet world revolves around content. Website owners across the globe are just waiting for free content from people like you. So the best way to gain links to your website in bunches is by providing content to other websites—also known as “promotional articles.” These articles offer other website owners something of value. The result? Your new website receives many one-way links from other websites easily.

Naturally, your article needs to be written well to succeed. Simply throwing words down on paper doesn’t cut it. The better your article is written, the more it will appeal to website owners. In the end, you’ll glean more worldwide coverage, which is what you want. Not a writer? No problem. You can visit PromotionalArticles.com and have promotional articles professionally crafted for you. Simply slap your name on them and away you go. And even if you’ve written your own article, I strongly suggest using their editorial service. As every good writer knows, all writing should be professionally reviewed and polished by a savvy editor before publication.

Step Three: Promotional Articles & Repetition

If possible, you want to release a few promotional articles, at the very least. Timing is important. For example, if all you have is three articles currently, space their release. Don’t release them all at once. Promotional Articles can be fast acting. Yet, it really depends on the market the article is geared toward and how well it is written. I have seen my articles end up on other websites within hours of release.

Once released, the search engines will begin to pick up the fact your article is on other indexed websites. When this happens, your back links go up, which can continue for quite some time. Without a doubt, you’ll discover the process for releasing promotional article to the world quite simple. At my website, JasonAMartin.com, there is an article all about how to do this.

Step Four: Further Linking

Once you have allowed a little time to pass after step three, your website will begin to take hold. When it does, it’s time to seek solid links on other websites. Stick to websites that are either on the same topic or related. For example, if you owned a website that sold cheese, receiving a link from a website that sold motor oil wouldn’t be beneficial. However, receiving a link from a website about cheese or wine would.

As time permits, search for smaller websites in your field, then see if they sell advertising on their front page for a small fee. For example, one night I found a website, which was set up decently in the search engines and was on the same topic as one of my websites. The site offered a homepage text link for $2 per week. I not only received a nice link to help my search engine status, but a possibility for highly targeted traffic as well. The Internet is full of on-topic websites for you to locate for potential profitability.

That’s a Wrap

By following this plan, you can significantly increase the staying power of your website. It really isn’t that complicated when you do things properly. “Is there more?” you ask. Sure. For instance, you can purchase traffic from trusted PPC sources. This and other techniques are discussed in various articles, which are all available at JasonAMartin.com. Once you master the art of opening a website properly, you’ll want to open up many more. Submit your articles to ContentTycoon.com.

New Marketing And Promotional Ideas

admin — Tue, 21 Feb 2012 09:30:59 +0000

A few new marketing and promotional ideas for all sorts of businesses.New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses. Here are half a dozen marketing ideas to get you thinking.

A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an “internet coupon” good for a free drink (or whatever). The coupon would be up on the site for an hour, sometime on a Friday, say. Visitors will return again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.

Free gift article teaser. A free gift is certainly not a new marketing idea, but it hasn’t been done much in internet article “resource boxes.” My click-throughs from articles increased when I started putting in the author’s resource box, “For more information and a free gift, visit…” The gift is usually a short course, or an e-book. If you don’t want to write an e-book, you can find one with free distribution rights.

Word links for sale. Maybe you have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I’ve seen many copycats, but I haven’t yet seen anyone selling words. This could be even better for advertisers, because they could buy the words that are relevant to their products. A page full of random words isn’t pretty, but these things get publicity and traffic for their novelty.

Product user contests. If you have a product that’s used in many ways or many places, this is a great promotional gimmick: a contest to see who has used their cell phone, watch, or whatever in the wildest place or the most unusual way. (“I took my walkman to the north pole!”) Customers could post their stories and photos directly to your company web site. They wiould return repeatedly to see new stories, and the results of the competition.

Advertising on cereal boxes. A lot of time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes covered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.

Pay for article placement. Many of us distribute articles to generate traffic to our web sites, and many also pay to advertise. Since articles are especially good marketing tools, why not pay to have other webmasters put them on their sites? This is done for free now, but not often enough. Maybe offer a small one-time fee, with a minimum time commitment. Explain that leaving the article there forever can generate search engine traffic.

Put ads on private cars, advertising on sidewalks, have a contest to see who can get your product mentioned on and seen on TV – there are endless possibilities for new marketing and promotional ideas.

New Marketing Program Draws Thousands To Its Free Teleseminar

admin — Tue, 21 Feb 2012 09:29:58 +0000

What is making this business opportunity so popular is, that after some initial effort, you can just lay back and let the company do the work for you and actually collect an income. Or if you prefer, and most do, put forth some additional effort and make a very comfortable income. Many have found it to be an excellent method to earn cash from home.

Less than three short months ago, a new 1Step System was born with a very real potential for generating a great deal of income in a short time. Co -founders Rod Stinson and Chris Koehl have brought this opportunity to people all over the world. Many are joining now because the company is still in its infancy, which from a marketing standpoint is surely the best time to get on board.

What makes this business opportunity so attractive is that it is so easy. It is appropriately called the 1 Step System. It stands to reason, the more an individual puts in to their business, the more he or she will get out of it, however, your early efforts in the beginning stages can easily provide at least some income while you lay back and observe.

Everyone knows, there is no such thing as a free lunch, however, I haven’t seen another business opportunity where start-up costs can so easily be recouped in such a short time and profit starts rolling in. From those who have no experience, to the most seasoned marketer, its a great opportunity to see a steady cash flow in a relatively short time. It’s also a great way to earn extra income at home. Those with years of Internet marketing experience are calling it a brilliant concept designed for building wealth for anyone who is savvy enough to see its earning potential.

Our experience has revealed that to many entrepreneurs out to earn extra money from home, have fallen victim to deceptive and greedy get rich quick scams that guarantee your success. This business sets itself far apart from those, and what is so refreshing about the 1 Step System is there is no selling, no phone calls, no explaining, no answering questions and no closing. Most of the work is done for you. It’s a fact, co-founders Rod Stinson and Chris Koehl have taken the ‘Net by storm. It’s nice knowing that with this business, anyone, regardless of their experience or background, has the same chance for financial independence.

For more information visit:

http://www.1stepsystem-premier.com

and, for your FREE EBOOK detailing the fastest and easiest way to the top of the search engines, visit:

http://www.ride-to-the-top.com